Find the friction between product and purchase
A practical framework for reviewing a mobile storefront before buying more traffic.
An illustrative working method by Hafiz GM. This is not a client case study or a report of measured results.
Follow the intent of the visit
Start from a real entry point: an advertisement, a collection or a product search. Check whether the page delivers what that entry point promised. A broad homepage may not answer a product-specific question.
Make product information usable
Review imagery, variants, price, availability and descriptions together. Information should help a shopper choose, including dimensions or specifications where relevant. Delivery and return information should be easy to find and reflect the actual business policy.
Test the journey on a phone
Choose a variant, add it to the cart, change quantity and continue toward checkout. Look for obscured actions, unexpected costs, unreadable messages and confusing form fields. Record the device and exact steps so an issue can be reproduced.
Prioritize a test, not a cosmetic preference
Choose one friction point with evidence behind it. Define a hypothesis, the affected pages and the measure that would indicate improvement. Account for traffic mix, stock and promotions before attributing a change to the design.
Apply this thinking
to your business.
Share your current setup and the part of the journey you want to improve.
Discuss this challenge